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What Is Alexa Traffic Rank Tool? – Awesome Inroads To All Websites

What is Alexa Ranking about? Alexa is a free extension for Chrome or Firefox browser and it is used for ranking traffic on what is alexa traffic rank tool,websites. Alexa follows you as you browse and provides data about the site you’re on without interfering with the browsing process.

When you log onto the Alexa website Alexa.com, you will gain access to the Alexa Traffic Rankings resource. Input any domain name in the ranking form and Alexa will produce current ranking data about that particular site.

The Alexa Rank data appears in forma of a blue bar which has snapshot representation of all the rankings.

The data includes graphs which track the history of basically every website in the internet or at the very least every site that Alexa has been exposed to using it’s toolbar.

Each site is given a ranking number. The lower this number is, the better the rank for the site and the higher the number, the worse the situation is for the site. Data provided is an aggregate of all the traffic data collected within the last three months.

Understanding Traffic Rank:

Traffic rank is create from the average of three months of historical data pulled from millions of individuals who use the Alexa Toolbar. This data is a combination of number of users and page views for each site. The first thing Alexa does is to compute the number of users and number of page views for the each site every day.

The key Alexa traffic rank is derived from a geometric average of both quantities over time. Therefore, the rank of a site shows both the number of people that visited that site as well as the number of pages that were visited within the specified time period.

The three month difference is derived by comparing the site’s present rank with the rank it had three months prior.
The statistics and complexities of how Alexa does is too detailed for the purposes of this article so I won’t get into that. What you should understand is that Alexa Rank is a traffic authority.

If you want to get information on your site’s ranking or any other site, Alexa Rank gives details and comprehensive data which can be useful in helping you improve your site and also learn from your competitors so that you do better.

What Is The Alexa Toolbar?

alexa tool bar,As earlier mentioned, Alexa uses data lifted from its toolbar. When you look at the disclaimers on the Alexa traffic rankings help page, it clearly states that popular sites are given a lower ranking number.

The greater the sample source is, the more accurate the data given by Alexa will be. However, for sites that rank lower that is 100,000+, the precision can be dubious.

So don’t get lost in translation. Always remember that the lower the ranking number, the more popular the site is, and the lengthier the blue bar indicated will be.

I have used the Alexa Toolbar many times and I am confident that although considered average, it is very useful to an average Web user. Because it heavily relies on large samples to give accurate data, I would not fully trust it as a traffic authority.

However, it’s a great tool for studying traffic trends. It is also a great tool for researching other sites because the date is available to the general public.

Alexa Rank Vs Page Rank:

One issue some people have with Google’s Page Rank is the fact that a site does not have to get high traffic to enjoy high ranking. Some pages with very little traffic get a ranking of as high as Page Rank 5. However, there are other Page Rank sites which use their unique way to rank sites and so you will not find one site with the same ranking in all platforms.

In this case Page Rank is not a true indication of how well your site is doing in terms of the number of users accessing it and benefiting from it.

alexa website traffic,With Alexa Rank you will be able to get data of the actual number of people who visit your site on a daily basis. Although it doesn’t give you data about the quality of the traffic that is coming to your site, it will definitely give you the numbers and that is good enough.

If you find a site that has a high Page Rank but the same site gets a low Alexa Rank, you best believe that that site is probably linking well but not necessarily generating adequate traffic. If the both the Page Rank and Alexa Rank are high, then that site is definitely both authoritative and popular.

Obviously this is relative. What is viewed as “high activity” by Alexa’s status might be nothing to you. Take BlogTrafficSchool.com for instance. As I write this it has an Alexa Rank of 43,837, an extremely respectable positioning. I know from my server details that the genuine movement to the site is close to 200-400 guests for each day – which isn’t astounding.

Is Alexa Rank Important?

I’m happy to have the advantage of Alexa Rank and I think I regard it with the same respect as I do Page Rank. It’s a helpful instrument for assessing a site and giving a pretty good estimation of it’s activity. It should be, in my opinion, considered more of a measurement tool especially for analyzing the number of users coming to your site. As to the quality of users, Alexa cannot help you there.

I would recommend Alexa Rank to web search tool streamlining agents and website admins. They should also consider installing SearchStatus extension into the web browser Fire Fox so that people can become more aware of Alexa Rank site. However, it’s important that you do your research and try it out yourself so that you can decide if it’s a useful tool for you.

How To Get It:

After that read, are you interested in trying out Alexa. Simply log on to https://www.alexa.com/toolbar , click on the Install Alexa browser extension tab and follow the simple instructions to get this extension on your browser. I hope it proves useful to you as it has been to me.

I would love your feedback, questions, or insights you have into Alexa Ranking. Please leave your comments below!
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12 thoughts on “What Is Alexa Traffic Rank Tool? – Awesome Inroads To All Websites
  1. Alex Pappas says:

    I’ve heard of this alexa thing, but never knew what it actually was. This was a very informative post and helped me out a lot! I am definitely going to try this out. I am always looking for ways to boost my traffic since I am just starting out. It’s good that this also helps you understand your competitors, so you can take notes and learn from the best.

    1. Wayne says:

      I like the part where it helps to get some statistics on our competitors to help us in boosting our traffic. Take some notes and happy marketing.


  2. SJ says:

    Hi Traveller

    This is a really interesting Chrome extension. As a Chrome user myself, I’m always on the look out for traffic boosting opportunities.

    I’m not quite sure I understand how this extension is supposed to work but will try it out for sure and have a whirl!

    Do you use it as a traffic boosting tool yourself? Would love to hear how has it helped you?

    1. Wayne says:

      Hi SJ

      I hope you get some good use out of it, I used it for a bit but it seems as though I was just getting to much to handle (for me) so I have cut back in some of these traffic boosting tools. Good luck with using alexa and hope your traffic keeps expanding.


  3. Dr.Doug says:

    Thank you for that very informative walk-through on what Alexa actually did. As I research about SEO I have seen it mentioned quite regularly and never quite got what the tool was made to do. I completely get what you are saying about Alexa ranking needing the high numbers. Up until recently I’ve been working on my Page Rank which basically tells me that I have decent SEO, but Im going to be switching to looking more at traffic and now I can see how Alexa could come in handy.

    1. Wayne says:

      I’m glad you got the information that will help as it is something that should be looked into. Here’s to you getting more traffic, All the best to you.

  4. Lisa V says:

    Interesting tool. I’ve not heard of Alexa in this respect. I think any tool that can help identify information on our websites is worth a look. When you talked about traffic rank, you mention it tracks historical data from those who use the Alexa toolbar. Does that mean the users have to be using the Alexa toolbar to be included in the historical data? Doesn’t that limit the user pool? Many readers wouldn’t have the Alexa toolbar installed so they wouldn’t be in the count. Is that right?

    1. Wayne says:

      Hi Lisa

      No you do not need the toolbar, your site is ranked by other people who have the toolbar and visit your site. You do not need the Alexa toolbar to have your site in the count as it come from all the Alexa toolbar users

      (Traffic rank is created from the average of three months of historical
      data pulled from millions of individuals who use the Alexa Toolbar. This
      data is a combination of number of users and page views for each site.
      The first thing Alexa does is to compute the number of users and number
      of page views for the each site every day.)


  5. Ed says:

    Hi Wayne,

    Thanks for telling everyone about this free Chrome extension. I was confused because I have an Amazon Echo that goes by the name Alexa. But the Alexa traffic tool looks like another great tool to use for my keyword research.
    I like to check out the competitors that use a keyword before using it myself. MozBar helps with indicators like Page and Domain Authority which are mostly based on backlinks. With Alexa, I can add traffic as an indicator of the strength of the site and the keyword. Every little bit of information helps.

    1. Wayne says:

      Hello Ed

      It is nice to see you got some information that will help in your marketing of your websites. Another great way to choose your keywords is with the Jaaxy Keyword Tool. You can pull up long tail keywords by the hundreds and Jaaxy will tel you if they have to much competition or not.

      You will not waste time on poor keywords anymore. Thanks for your comment.


  6. Michael says:

    This sounds like a pretty cool tool, thanks for reviewing it.

    However I have 2 questions regarding Alexa traffic rank tool:

    1. Doesn’t webmasters tool and analytics do the exact thing if not better for your site when determining how many people are coming to your site?

    2. Also does this tool help with showing of a keyword is too competitive to go after?

    Thanks again for this review and it seems like it can be kinda useful.

    1. Wayne says:

      Your welcome, As far as webmasters tools to Alexa I prefer webmasters as it is much easier to use (less maintenance) so I can spend more time on my site.

      As far as Alexa showing you if a keyword is to competitive, No it does not and I use the Jaaxy Keyword Tool for checking the keyword competition, So Simple, So Easy and So Quick.

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