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What Is Social Media For Business? – Awesome Marketing Benefits

what is social media for business,How Do I Use Social Media For My Business? Whether you are a small business owner who’s just starting out or have been running your company for years, if you are not using social media, you are missing out on inexpensive marketing and valuable customers.

About 70% of Americans interact with social media in one way or another, therefore, your social media marketing campaigns have the capability to reach a lot of people.

Here Are Some Benefits Of Using Social Media For Business:

• You can target your customers – Unlike traditional marketing strategies which tend to use the “cast a wide net and chance what you may catch”, social media allows you to target your specific clientele directly. How? First off, it depends on what particular social media channel you are using.

Certain users tend to favor some platforms over others. For example, if you are targeting young adults to buy your wares, Instagram would be your best best. Also, different social media sites allow you to choose your target audience when posting advertisements.

• Reach – Social media tends to have a wider reach than traditional marketing channels. Say, for instance, you choose to advertise your services on a billboard. Only people in that area will see it. With social media, you can advertise your products to people who are on the complete opposite side of the country.

• Scale – This by far is one of the biggest advantage social media has for a business. A single post about your product or service can be seen by millions of people in a matter of hours or even minutes depending on how attractive your message is.

• Inexpensive – Social media sites are mostly free, even for businesses. Of course, this limits your reach but upgrading your account and paying for advertisements will fix this. However, whatever you may pay for a single social media post is much, much cheaper than what you would spend to get similar results with traditional marketing tools.

How To Use Social Media For Your Business?

what is social media for business,• To promote the brand and name of your business.
• To let people know what good or services you have to offer.
• To get feedback from customers about your business.
• To attract new customers.
• To retain existing customers by creating a relationship with them.

The content you create on social media has to be done with the customer in mind. Content needs to be useful, relevant and add value to your audience’s lives.

You can decide to share information that answers people’s questions or satisfies a need that is relevant to what your business offers.

You can also share content from a more ‘thought leadership position, which basically demonstrates your knowledge and expertise on a subject.

Once you have created your content, you only have to share it to whatever platform that suits your business needs and share links with your followers on social networks.

Spending time and effort building your social media sites is important not only because you can easily distribute content to your audience but also because Google uses social media shares to determine the usefulness of certain content to an audience. This directly impacts your search rankings.

As much as you should be marketing on social media as a business, you shouldn’t necessarily be on every channel. You need to invest in the channels which are most likely to reach and engage with your target audience. Here are the basics about today’s popular social media platforms.

• Facebook – This is the biggest social media site available, both in terms of name recognition as well as the number of users. Connecting with people all over the world should not be an issue, considering its nearly 2 billion users.

what is social media for business,Facebook started out as a simple website for college students to keep in touch but has morphed over the years into a mobile social platform that can be used to connect with family, friends, organizations, prominent people and businesses thanks to its pages feature.

Facebook has many options for whatever industry your business is in.

You can use it to share videos, photos, company updates as well as blog posts easily. A big selling point for Facebook is that it is rather low-maintenance compared to other sites.

Whether you decide to post several updates daily or only one a week, you will still have your loyal fans stick with you.

• Twitter – With Twitter, you can 240-characters or fewer text updates, videos, links, polls, images and more. You can easily attract other users by tagging them in your posts (mentioning their usernames) therefore quickly connecting with people all over the world.

The platform averages about 328 million active users worldwide. When used for business, Twitter is beneficial when handling customer service. Customers can easily post their concerns or praise allowing you to promptly react. You have to find balance when using Twitter, being sure not to only share your content but that from others in your industry as well.

• Pinterest – This works by simply ‘pinning’ your posts to your board. Brands can add extra information to their pins using Rich Pins. Pinterest tends to be a very niche network so it may not work for everyone.

• Instagram – This Network is owned by Facebook and has about 700 million active viewers. This platform is completely mobile though, meaning that you can’t take or upload photos on your desktop. Instagram tends to favor niches in the artistic realm with great photography and high-quality videos.

• Youtube – For business, YouTube is a great way to communicate what the business does by using video where more than 1 billion people can view. Vloggers have found this platform beneficial to growing their audiences and keeping them engaged by regularly posting content.

• LinkedIn – This may not be the most popular social media platform but it still records 250 million users and is best used for professional networking. For business, LinkedIn is a great tool for finding top talent, placing yourself as an industry leader and promoting your business. It’s a great place to post job openings and join professional groups in your industry.

I would love your feedback, questions, or insights you have into “What is Social Media For Business”. Please leave your comments below!

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4 thoughts on “What Is Social Media For Business? – Awesome Marketing Benefits

  1. Rob S. says:

    It’s no secret that social media is huge today and very beneficial for business.
    It’s a great way to let people know all about your business.
    I’ve been using social media such as Facebook, Pinterest, and Google Plus but not the other social sites.
    I am going to start connecting with them as well.
    Time is always a concern. Is there a way to connect with these sites each day without it consuming hours to do it?

    1. Wayne says:

      Yes it is a great way to get your name out there but can be very time consuming. This is something that has to be controlled by each individual themselves as you can get into it and the time flies by and the first thing you know your time is gone and you have missed all of the website updates that was to be done today, we all do it.

      As far as getting this done for you automatically there are plugins that will do this to a certain extent but I never cared for them but that is just my opinion they may work very well for what you want. Good Luck.

  2. Jordan says:

    Hello! Thanks for sharing this content! It’s an absolutely crucial message for any business owners that don’t yet have any social media presence.

    It’s far cheaper than most other places to promote yourself, and far more relational, which helps create one-time-visitors into fans and regular customers.

    Visuals are also huge. I’ve gotten most of my affiliate marketing traffic through Pinterest, and my Shopify store did over $500 in sales within my first 9 hours of business through 96% Facebook traffic. Social media is crucial.

    I would throw just one more social media platform into the mix. Google+ is NOT especially useful for networking, and I don’t find it to be anywhere near as effective in gaining attention (except in the technology niche, as 75% of Google+ users are male, and the vast majority of these seem to have interest in technology/engineering topics). HOWEVER, Google+ remains useful for one powerful reason. Google loves it. Things that are posted to Google+ are reportedly indexed far faster than almost anything else, and receive favor from Google. So for the sake of ranking, it’s worth posting in.

    Thanks for sharing this info!

    1. Wayne says:

      Thanks for your informative comment and yes I agree on google+ the best thing about it is as you say google loves you to use it.

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