What is this conversation rate, and why is everyone striving to optimize theirs? What does conversion even mean relative to websites? It’s pretty simple. This is simply an occurrence when a guest to your website takes an action you want them to.
The Secret To High Website Conversion Rates:
From the visitor’s perspective, this isn’t much and most likely won’t notice what they just did as a big deal. Some of these actions could be as basic as making an online purchase, creating an account equipped with a login and password or even an innocent app download. However, how does this reflect on the other side? This action goes a long way, further than just a mouse click, as it can be optimized to much, much more.
Training modules, videos and 24/7 live chat on building your site from the ground up to conversions are Available Here
Increase Your Website Conversions:
Conversion is the key element in a paid search strategy. This is the whole point of advertising, isn’t it? Optimization, therefore, ensures you maximize on every cent by finding the perfect ad that convinces a good number of your prospects to take a particular action. Easy peasy! So what is good enough? What percentage is considered sustainable, 5? 10?
According to statistics, a quarter of all accounts achieves less than 1% conversion rate with a median of 2.35%. An improvement to 2% would surely make you celebrate, right till the point you realize that 4% is still in the average performance stage. At the top, we have websites such as AdWords that have a red bar of 11.45% across their account. Even for them, they have a lot of room to grow. Therefore, what explanations can justify such?
Traffic To Conversions:
Traffic is great on websites, but also useless without any conversions. Despite the fact that there are vastly increased capabilities of technology, analytics, and design coping mechanisms, we still end up with an average conversion rate of 3%. Surprisingly, there isn’t much preventing you from being the top converting landing page, the difference is the way there.
From the data gathered from the worst and best performing advertisers, we have evaluated replicable processes that can boost your rates.
And the list goes like this:
Make your call to an action captivating and unmissable. Whatever your product is, strive to achieve a compelling effect with interesting buttons ‘purchase’ or ‘signup’ buttons that are beseeching to be clicked. Make it stand out as with a unique design or a soft pop-up at the top of the page. Don’t be loathsome with the design, a strange design will make visitors think twice.
Speaking of designs, be sure to make sure they aren’t too heavy. The only thing worse than not accessing a page is slow load times. A two-second difference can make or break your optimal conversion rates.
A simple, clean website with seamless navigation is what gets high traffic. Flamboyancy and flashy things only attract kids, puppies and once in a while a goat. No one will ever appreciate aggressive pop-ups, a thousand exclamation marks and the 4th of July festivities exploding on your screen. If anything, customers won’t be willing to convert. Go the extra mile of making it really easy to convert.
Naturally, people are lazy and won’t take an unnecessary step off their way. It is important to keep the process short and to the point. You are guaranteed to make more conversions if, for instance, you ask for just the names and email, as compared to asking for names, email, occupation, age, location etc. this isn’t a survey, keep it simple.
Sight is the strongest sense, and when it comes to websites, all you have to do is manipulate around that. Visual demonstrations are a great eye-catcher. Don’t just write about your product with endless stories and testimonies, spice it up with an image to break up content and keep visitors engaged. Include a video to further demonstrate how your product works by showing an enticing footage of its applicability. Moderation is key in this case, as a cluttered page will doubtfully increase your load rate.
One of the key tips for conversion is great clickable PPC Ad. The keywords are highly relevant as they pertain to what your audiences are searching for. Don’t be shy to target long-tail keywords as they give the best rates. Here is an example; whose search will likely get a purchase? “1080p 60Hz LCD HDTV” or “HDTVs”? The answer is pretty obvious, isn’t it? Relevancy and promise delivery make it very easy for searchers to complete an action. Isn’t that the significance of the ‘call to action’?
Stay ahead of your competition:
We all want the best our money can buy, therefore people do thorough background research. Be prepared, and take this into account. Dig into that lazy aspect of people by offering a comparison to direct and indirect competitors. Do it for the users, so they won’t have to.
You’re the expert, and definitely know what should be considered. Point out what you feel is a huge advantage for you over all other alternatives. Prey on what users and customers look for, be it price or basic features. Should your product be more expensive, use this platform to explain why. A traditional way, such as a table comparison will do, but a more imaginative way is better.
I have built my websites with Wealthy Affiliate on their Awesome Hosting Platform and with their training, videos and help from all the members and owners I find all the everything that I need and immediately with the 24/7 live chat line. Click Here to see the difference between the 2 free starter websites and the premium signup (Remember – Hosting is included)
Have you checked out the Wealthy Affiliate program? Can you find a negative review of Wealthy Affiliate? Everything you need is there including conversions, Let me know your thoughts, talk to you later. Wayne
